Why build a platform? Good question, Writer! Let me tell you a story…
When I first published my book, Second Wind, it was picked up by Oprah’s Magazine, O—and I wasn’t ready for the incredible opportunity. I didn’t have my website yet, so people couldn’t learn about the book or build a connection with me. My mailing list wasn’t set up, so I couldn’t be in contact with readers who went to my website. And I didn’t have a social media platform or a fun speaking engagement prepared. (Nowadays we can do podcasts, which is a great alternative for people who have stage fright). In short, I missed the opportunity to grow momentum. I learned the hard way how important it is to have a platform—even the bare bones of one—ready.
I don’t want this to happen to you! Writers, my vision for each of you is a community of people who are engaged with your writing, who ask questions, who tell their friends, “Oh, have you heard of [insert your name here]? You need to read her book.” I want you to earn money back on this book into which you have poured so much time, thought, heart, soul, and finance. I want you to have the opportunity—if you wish—to be a voice that changes your family and community. I want you to use your book to start a movement and impact the world in a bigger way. And that starts with building a platform. It’s totally possible.
But the #1 thing I hear writers speak about is the overwhelm of building the platform. Yes, it’s a lot of work, but really it’s a lot of tiny steps. Put together, step by step, piece by piece, you will have your platform. You don’t need to feel overwhelmed or dispirited! Join me and my collaborator Lisa Dailey, from Sidekick Press, in our upcoming 6-week Deep-Dive course PLATFORM & PERFORMANCE. Together, we will jumpstart your platform growth and help you build the basic structure…so you are ready for when Oprah picks up YOUR book!
Register today for our virtual course on building platform, Fridays July 8-August 12 from noon-1:30pm Pacific. Spread the word, too! This class is good for all artforms, not just writing. Invite your friends. Use and share this $100 off coupon code: pp100$2022
Once registered you’ll receive an email with all the details and a zoom link. (If you don’t see this in your inbox, please check your spam.)
Let’s create our platforms together and get ready to share our messages with the world.
I’m chomping on the bit. I had a blog going, but after my husband died, I lost heart for it. Now I need to rebuild, especially since the software changed! I don’t know how to re-engage!